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STOP the gimmick already!

I know minerals are all the rage in makeup, skin care and personal care products; anything with the word “mineral” in its name sells like hot cakes, regardless whether the mineral has any purpose in the product or if there’s actually mineral in it at all… But this is going too far…   

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A Whole New Meaning to “Painting Your Face”…

Ever heard of those jokes about women piling makeup on so thick it’s like they are plastering house paint on their faces?  A new foundation from L’Oreal kind of made this joke the real deal…  May be they are being innovative or may be they are being gimmicky; but what’s with Lancome and L’Oreal’s penchant [...]

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