The latest issue of Allure Magazine (April 2012) just said something about how it seems every skincare company is launching some kind of brightening/whitening products…
And I thought to myself, It’s about time for US finally catch up on the trend that started in Asia more than 20 years ago. In fact nowadays, a brightening/whitening line is a must for every skincare company that sellso in Asia. It’s as much a norm as line for dry skin or aging skin.
I remember 15 years ago, the only way I could find brightening products was via import stores that sold Japanese skincare brands, or Japanese version of US/European brands (Clinique, Estee Lauder, Lancome, Chanel, etc.). Even then the selection was extremely limited, and I often had to resort to asking my mom to send products from Hong Kong.
How time has changed, and it’s better late than never, I guess…
