Regenerist vs. Regenerate

Everything time I see an Olay Regenerist commercial, I am always reminded of this:

If you’re a sci-fi or gaming buff, you would know what’s that was about…  Believe me, I have nothing against Olay.  In fact, Oil of Olay was one of the first skin care products I had ever used when I was a teenager.  I just am not sure whether the people behind the Regenerate ad was so brilliant, or Olay’s marketing department was completely clueless… Otherwise why would they come up with a product line called Regenerist:

Or packaging like this:

I don’t think “zombie” is exactly the ideal association for a beauty brand…  After all, zombies are not very beautiful…

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